An emotionally invested enthusiast of pop culture in the guise of a Copywriter. Apathetic by design. Aesthetically offensive and eloquently candid. A sentimental heathen.

Love is a fickle thing. It plays by its own rules and most of the time, it came out of the left field only to left on a whim. No wonder some chose to opt out of it rather than risk being at its mercy. Because love could be cruel, and stories such as Love for Sale was a cautionary tale for some and a ray of hope for others.

After years of being comfortable with solitude, an impulsive bet with his pride at stake got Richard Achmad (Gading Marten) bending over backwards trying to find a date for his friend’s wedding. Until his search led him to a dating app called where his oversight trapped him in a 45 days contract with Arini Kusuma (Della Dartyan).

The best movies were the ones that made you forget they weren’t real. But the ones that would stay in your heart forever, were those that hit too close to home and coaxed feelings out of you. And Love for Sale was one of the latter. It enamoured with its simplicity and whisked you away with its honesty. Much like love, actually, it was a pleasant surprise that ignited a storm of emotion, uncaring of whether you wanted it or not.

Love for Sale was a cliche. Not just because I have read one too many stories under the trope of contractual relationships. But also because there was something so blatantly cliche about someone who fell in love with another person whom they constantly spent time with. “Tresna jalaran saka kulina” did become a famous saying for a reason. And yet. And yet. There was something so honest and relatable about Richard’s story. Because it was a scenario that we, any of us, could easily found ourselves in. Not under a contractual relationship with a shady dating company, surely. But in that cheesy as fuck moment where you looked at someone whose presence you’ve gotten really used to, and then the emotions just came in waves and you just knew, without a doubt, that you were fucked. Because you were in love.

Look further, and you realised that even the whole dating app shenanigans made sense. All relationships, after all, came with contracts and expiration date. Andibachtiar Yusuf and M Irfan Ramly just put a spin on that indisputable fact. It was how they cleverly disguised a story about someone’s journey to make peace with solitude. Because you never knew how suffocating the silence was, until someone came along and played a tune for you, only to turned it off and disappeared with it afterwards. Then suddenly the silence was too loud, and being alone turned into loneliness. And that, that right there, was why Love for Sale was such a gem: it was really easy to relate to. Mostly due to how Gading Marten and Della Dartyan exceeded any expectations. They just let go and became one with their characters, deluding us into believing that what they had was real.

Watching Love for Sale was like reliving all the buried feelings and got lost in the riptide. It reminded you of what you’ve had and what you’ve lost, and why you should make peace with that. With its brutal honesty and fine simplicity, it would either help you remember that some risks, such as love, are worth taking. Yet for others whom, for their own reasons, chose to not let their head wandered to the cloud, it was a resounding cautionary tale.


Director: Andibachtiar Yusuf. Writer: Andibachtiar Yusuf & M Irfan Ramly. Relased on: 15 March 2018. Casts: Gading Marten, Della Dartyan, Verdi Solaiman, Torro Margens, Dayu Wijanto, Rukman Rosadi.


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